Establishing Long-term Trusting Relationships with Our Stakeholders
The goal of Brother is to carry out management that will create social value through business activities with the "At your side." To achieve this, as stated in the Brother Group Global Charter, we will develop long-term trust relationships with our customers and other stakeholders by further developing our business and fulfilling social responsibilities. All employees of the Brother Group act with this sense of value to continue to evolve Brother's CSR management.
Efforts to build long-term trusting relationships with respective stakeholders
Stakeholders | Brother Group Global Charter | Efforts |
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Customers |
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Employees |
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Business partners |
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Shareholders |
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Local communities |
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Environment |
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Governance |
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Promoting Initiatives Towards Resolving Social Challenges
The Sustainable Development Goals (SDGs) for 2030, adopted by the United Nations in 2015, has set seventeen goals to realize a sustainable world and has requested corporations to take some actions as well.
The Brother Group focuses particularly on the following priorities selected from among many social issues.
- Seek to provide innovative products and services that make our customers happy
- Undertaking continuous efforts in environmental conservation
- Continuously promote social contribution activities
- Enhance collaboration with business partners on ways to address social demands quickly
The SDGs related to the priorities of the Brother Group and the group's initiatives
Priority | Seek to provide innovative products and services that make our customers happy | |
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Goal 3 | Ensure healthy lives and promote well-being for all at all ages | |
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Goal 8 | Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all | |
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Goal 9 | Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation | |
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Priority | Undertaking continuous efforts in environmental conservation | |
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Goal 7 | Ensure access to affordable, reliable, sustainable and modern energy for all | |
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Goal 12 | Ensure sustainable consumption and production patterns | |
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Goal 13 | Take urgent action to combat climate change and its impacts | |
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Goal 15 | Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, and halt and reverse land degradation, and halt biodiversity loss | |
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Priority | Continuously promote social contribution activities | |
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Goal 3 | Ensure healthy lives and promote well-being for all at all ages | |
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Goal 4 | Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all | |
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Goal 11 | Make cities and human settlements inclusive, safe, resilient and sustainable | |
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Priority | Enhance collaboration with business partners on ways to address social demands quickly | |
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Goal 8 | Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all | |
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Goal 12 | Ensure sustainable consumption and production patterns | |
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Participation in External Initiatives in accordance with the Brother Group Principles
To realize the sustainable society discussed in the "Brother Group Principles of Social Responsibility", Brother Industries, Ltd. (BIL) participates in external initiatives to enhance its CSR activities which will win the confidence of our stakeholders.
United Nations Global Compact
The United Nations Global Compact (UNGC) is a voluntary initiative by businesses and organizations which was proposed by then UN Secretary-General Kofi Annan at the World Economic Forum in Davos in 1999 and launched in 2000 to actualize sustainable growth.
In February 2020, BIL showed its support for the initiative and the president and representative director signed the agreement to participate in UNGC. Through compliance with the UNGC's 10 principles focusing on four different areas: human rights, labour, environment and anti-corruption, all the respective Brother Group employees will continue to maintain high awareness of social issues and to pursue activities to become a company that contributes to sustainable development of society further.
The 10 Principles of the UN Global Compact
Human Rights |
Principle 1: Businesses should support and respect the protection of internationally proclaimed human rights; and Principle 2: make sure that they are not complicit in human rights abuses. |
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Labour |
Principle 3: Businesses should uphold the freedom of association and the effective recognition of the right to collective bargaining; Principle 4: the elimination of all forms of forced and compulsory labour; Principle 5: the effective abolition of child labour; and Principle 6: the elimination of discrimination in respect of employment and occupation. |
Environment |
Principle 7: Businesses should support a precautionary approach to environmental challenges; Principle 8: undertake initiatives to promote greater environmental responsibility; and Principle 9: encourage the development and diffusion of environmentally friendly technologies. |
Anti-corruption | Principle 10: Businesses should work against corruption in all its forms, including extortion and bribery. |
Responsible Business Alliance
The Responsible Business Alliance (RBA) is an international industry organization that promotes corporate social responsibility through establishment of sustainable supply chains. BIL joined RBA in January 2019.
The RBA Code of Conducts sets out standards to ensure that working conditions are safe, that workers are treated with respect and dignity, and that business operations are conducted environmentally responsibly and ethically. The organization requests its members to pursue compliance with the respective standards through their management systems.
As a member of the RBA, BIL, will monitor manufacturing processes of the entire group from global perspectives and propel activities to establish sustainable supply chains further to become a company trusted by all the stakeholders.
The RBA Code of Conduct Version 6.0 (2018)
A. LABOR |
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B. HEALTH and SAFETY |
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C. ENVIRONMENTAL |
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D. ETHICS |
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E. MANAGEMENT SYSTEMS |
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- Click to view about RBA (the link to the site of "RBA")
- Click to view of the RBA Code of Conduct Version 6.0 (2018) (the link to the site of "RBA Code of Conduct 6.0 (2018)")