Brother Group
Environmental Vision 2050
The vision aims to minimize the environmental impact of business operations and promote activities to restore and conserve the ecosystem beyond the impact.
Biodiversity Conservation
By 2050, the Brother Group will minimize the environmental impact of business operations on the ecosystem and promote activities to restore and conserve the ecosystem beyond the impact.
Mid-term target for FY2030
The Brother Group assesses the environmental impact of its business operations on the ecosystem and the effectiveness of restoration and conservation activities, and works to avoid and reduce the environmental impact on the ecosystem.
The manufacturing and sales facilities of the entire group work on ecosystem restoration and conservation activities on a voluntary basis depending on the situation in each region.
Based on the mid-term target, the Brother Group will continue initiatives to reduce environmental impact on the ecosystem, quantitatively evaluate respective activities, and reliably avoid and reduce environmental impact on the ecosystem.
Relationship between business activities and biodiversity
The Brother Group is proceeding with the creation of a relationship map between business activities and biodiversity for each product group. This map quantifies the environmental impact caused by the input and output in individual processes of business activities based on product life cycle assessment, and shows the rate of environmental impact in the individual processes. Furthermore, the map lists the following five items as the major impacts that business activities have on the ecosystem: climate change, pollution, biological resource loss, habitat loss, and invasive alien species, and describes the group's ecosystem conservation activities designed to reduce the risk of these impacts.
The Brother Group utilizes these maps in considering effective ecosystem conservation activities and aims to achieve the mid-term target for FY2030 and Environmental Vision 2050.
[Example] Relationship between business and biodiversity for the laser multi-function printer
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Examples of biodiversity conservation
Biodiversity conservation activity enabling resource recycling to reduce CO2 emissions
Biodiversity conservation activities in which resource circulation leads to CO2 emissions reduction
In 2009, Brother International Europe Ltd. (BIE) concluded a partnership agreement with Cool Earth, a U.K.-based NPO promoting activities to protect the environment in the basin of the Amazon River, and joins with 20 European Brother sales facilities in promoting the Cool Earth Eco-Rewards initiative. This initiative donates funds corresponding to the volume of collected consumables, such as toner and ink cartridges, to Cool Earth.
The fund is being used for activities to protect the tropical rainforests and habitats of endangered species in the Republic of Peru, which Cool Earth supports. Starting in FY2010, the "Click for the Earth" program, a donation feature available on the Brother Group's special website on the environment (brotherearth.com), was incorporated into donation activities for Cool Earth, expanding the scope of support. The funds donated through Click for the Earth are also being utilized for this activity. BIE plans to continue supporting this activity.
Continuous activities to stop desertification and protect people's lives
Desertification is rapidly advancing in Inner Mongolia Autonomous Region (Inner Mongolia).
In an effort to bring back the grasslands of the past, local Brother employees have joined with OISCA and local residents to plant more than 10,000 tree seedlings. They also dug wells to help water the trees, and succeeded in pumping up groundwater. Slowly but surely, new trees are putting their roots down into the desert.
This project is also suggesting new livelihoods to local residents, such as alternate livestock and sale of traditional Chinese medicines.
Video contents of brotherearth.com
- Japan - Brother's Forest Gujo, Project for restoring ecosystem and interacting with the locals
- Thailand - Mangrove Reforestation Project
- Australia - Project Manta
- China - Project for Combating Desertification in Inner Mongolia
- China - A project to improve local environmental awareness in Zhuhai city
- The Americas - Environment and Education
- Slovakia - Tatras mountains the reforestation project
